From the Target breach to the Sony intrusion to the recent WannaCry global ransomware attack, the frequency and scale of cyberattacks is increasing. Last week’s admission by Equifax that sensitive consumer information was stolen is the latest, and arguably the worst breach we’ve seen to date. As we watch company after company essentially fumble these cybersecurity crises, I’ve wondered why marketers aren’t more involved. To better understand why and what marketers could/should do,  I’ve been interviewing several cybersecurity experts (see here for a series).
I recently interviewed Theresa Payton, former CIO for the White House (during George Bush’s administration) and current CEO of Fortalice Solutions, a cybersecurity and intelligence consulting firm that helps nations, businesses and people protect themselves from emerging threats. As the person charged with protecting the security of the White House, a prime target of cyberattacks, her perspective is incredibly useful in understanding what marketers can learn from cyberattacks and how they can get more involved. Below is not only insight useful for marketers, but also the humorous story of how Payton became the White House CIO.

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